Well known UK Fashion shop chain “Topshop” has gone down-under opening their first Australian store in Melbourne.
Topshop since opening their first store in the UK in 1964 now has over 300 stores worldwide including their new Melbourne store located at the Jam Factory, South Yarra.
The Topshop Australia store covers 1300 sq m and includes Topshop’s new Topman clothing shop.
SmartCompany an Australian news and information website has looked at the reasons why Topshop has come to Australia, considering Australia has one of the toughest and competitive retail markets in the world.
SmartCompany looked at Topshop’s business model that they concluded is; Speed matters, quality matters, cutting-edge marketing, many ways to sell and location, location.
Perhaps the business model that best shows Topshop’s reason for coming to Australia is “location, location.”
“Topshop aims for premium locations and in Australia it is no different. Chapel Street remains the number one shopping strip for the young, the beautiful and the cashed-up. It’s a smart place to set up in Melbourne and likely to lure shoppers back to South Yarra,” said SmartCompany.com.au‘s website.
The excitement of fashion enthusiasts in Australia can be summed up by reading Tweets about the opening.
“Christmas has come early… @Topsho_AU has officially opened! 
,” tweeted kristydunn.
